{"id":1180,"date":"2023-05-18T18:46:09","date_gmt":"2023-05-18T18:46:09","guid":{"rendered":"https:\/\/leyton.majjane.agency\/us\/insights\/podcast\/spilling-the-tea-how-to-build-brand-awareness-through-community-engagement\/"},"modified":"2026-06-24T19:46:46","modified_gmt":"2026-06-24T17:46:46","slug":"spilling-the-tea-how-to-build-brand-awareness-through-community-engagement","status":"publish","type":"podcast","link":"https:\/\/staging-leyton.majjane.agency\/us\/insights\/podcast\/spilling-the-tea-how-to-build-brand-awareness-through-community-engagement\/","title":{"rendered":"Spilling the Tea: How to build brand awareness through community engagement"},"content":{"rendered":"<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<p>On this&nbsp;episode of the Startup Growth Engine, join Leyton as we chat with<strong><a href=\"https:\/\/www.linkedin.com\/in\/kelley-mcshane-26abbb7\/\"> Kelley McShane:<\/a><\/strong><\/p>\n<p>Many small businesses didn\u2019t make it through the pandemic. Although there were tax credits put in place to help them, most of them were snatched up by larger corporations.<\/p>\n<p>In this episode, CEO o<strong><a href=\"https:\/\/www.grannysquibb.com\/\">f Granny Squibb&#8217;s Organic Iced Tea<\/a><\/strong> Kelley McShane shares how her and her partner survived the financial setbacks of COVID and gave back to their communities through their outreach program. Join us as we discuss:&nbsp;<\/p>\n<ul style=\"font-size:17px\">\n<li>Operating a business in the CPG industry<\/li>\n<li>Obtaining ERC credits as a small business<\/li>\n<li>Growing brand identity and reputation<\/li>\n<\/ul>\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<p>Have a great idea for episode topics, exciting guests, or trends to explore?&nbsp;<a href=\"https:\/\/staging-leyton.majjane.agency\/us\/contact-us\/\">Let us know<\/a>&nbsp;\u2014 and be sure to subscribe to the Startup Growth Engine on your favorite podcast player! Stream now on Apple Podcast or Spotify!<\/p>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n","protected":false},"excerpt":{"rendered":"<p>Many small businesses didn\u2019t make it through the pandemic. Although there were tax credits put in place to help them, most of them were snatched up by larger corporations.<\/p>\n","protected":false},"author":1,"featured_media":1202,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[212,124,69],"tags":[244,213,218],"episode":[],"expertise":[370],"class_list":["post-1180","podcast","type-podcast","status-publish","format-standard","has-post-thumbnail","hentry","category-erc","category-food-beverage","category-rd-tax-credit","tag-covid","tag-erc","tag-tax-credit","expertise-innovation-funding-incentives"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Spilling the Tea: How to build brand awareness through community engagement - Leyton United States<\/title>\n<meta name=\"description\" content=\"Many small businesses didn\u2019t make it through the pandemic. 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