Spilling the Tea: How to build brand awareness through community engagement

Many small businesses didn’t make it through the pandemic. Although there were tax credits put in place to help them, most of them were snatched up by larger corporations.

Duration

16 min 38 sec
Published
Episode

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On this episode of the Startup Growth Engine, join Leyton as we chat with Kelley McShane:

Many small businesses didn’t make it through the pandemic. Although there were tax credits put in place to help them, most of them were snatched up by larger corporations.

In this episode, CEO of Granny Squibb’s Organic Iced Tea Kelley McShane shares how her and her partner survived the financial setbacks of COVID and gave back to their communities through their outreach program. Join us as we discuss: 

  • Operating a business in the CPG industry
  • Obtaining ERC credits as a small business
  • Growing brand identity and reputation

Have a great idea for episode topics, exciting guests, or trends to explore? Let us know — and be sure to subscribe to the Startup Growth Engine on your favorite podcast player! Stream now on Apple Podcast or Spotify!


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